Digital Marketing Specialist

Responsibilities:

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, email marketing, and more.
• Create and manage online advertising campaigns, such as Google Ads and Facebook Ads, to meet client goals.
• Perform keyword research and optimize website content for search engines.
• Analyze website performance using Google Analytics and other relevant tools to identify opportunities for improvement.
• Monitor and report on the effectiveness of digital marketing campaigns, making data-driven recommendations.
• Collaborate with clients to understand their business goals and tailor marketing strategies accordingly.
• Stay up-to-date with industry trends and best practices in digital marketing.
  

Requirements:

• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
• Proficiency in using digital marketing tools such as Google Ads, Google Analytics, and social media advertising platforms.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a collaborative team.
• A passion for staying current with digital marketing trends and best practices.

Preferred Qualifications:

• Google Ads and Google Analytics certification.
• Experience with marketing automation tools.
• Familiarity with web development and design principles.
• Prior experience in working with clients from various industries.

Benefits:

• Opportunities for professional growth
• Health and dental insurance
• Flexible work environment
• Ongoing training and development