Digital Marketing Specialist

Responsibilities:

• Develop and execute end-to-end digital marketing campaigns, including strategy development, content creation, ad placement, and performance analysis.
• Demonstrating proficiency in WordPress for minimal tweaking of the website and posting blogs.
  
• Collaborate with the ChatGPT platform to generate high-quality written content for blogs, articles, and other marketing materials.
• Craft compelling social media posts that align with our brand's voice and resonate with our target audience.
• Monitor and analyze the performance of digital marketing campaigns using appropriate analytics tools, making data-driven optimizations for improved results.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure our strategies remain innovative and effective.
• Collaborate cross-functionally with the design team, product managers, and other stakeholders to ensure consistent messaging and branding across all digital channels.
• Regularly create and update reports on campaign performance, presenting findings to the marketing team and relevant stakeholders.

Requirements:

• Proven experience in planning, executing, and optimizing digital marketing campaigns across various platforms (Google Ads, social media, email marketing, etc.).
• Strong copywriting skills with the ability to create engaging and relevant content.
• Familiarity with ChatGPT or similar AI language tools is a plus.
• Proficiency in using digital marketing tools and analytics platforms (Google Analytics, social media insights, etc.).
• Creative mindset with an eye for design and branding consistency.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and teamwork skills.
• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field (or equivalent work experience).

How To Apply:

If you possess the essential qualifications and are prepared to seize this opportunity, we eagerly await your application! Please be advised that each candidate will need to participate in a live and online job assessment designed to evaluate their proficiency in the domain of digital marketing.

To apply, kindly forward us your updated resume with two references and a cover letter that elaborates on your pertinent experience and illustrates your suitability for the role of Digital Marketing Specialist. Add a list of websites and social media platforms you have worked on.