Digital Marketing & Social Media Manager

Responsibilities:

Visual Content Creation & AI Image Enhancement:

• Enhance Product Images Using AI: Use AI tools (e.g., Adobe Photoshop, Canva Pro) to optimise and enhance images of models wearing dresses, improving visual appeal, fit, color accuracy, and fabric details for marketing materials.
• Refine Model Photos: Edit and retouch photos of models to ensure the dresses look their best, adjusting lighting, textures, and details while maintaining a natural, realistic appearance that aligns with the brand's luxury identity.
• Improve Product Presentation: Use AI-powered tools to adjust background elements, crop images, and ensure the dress is the focus of the shot, creating high-quality visuals that are optimised for use on e-commerce platforms, social media, and ads.
• Visual Consistency Across Platforms: Ensure consistency in visual aesthetics by refining and standardising all product images across digital channels (social media, website, email marketing), creating a cohesive look for the brand.
• Optimise Images for Different Platforms: Resize, optimise, and format product images for different platforms, ensuring fast loading times and high-quality visuals on mobile, desktop, and social media platforms.
• Collaboration with Photography and Design Team: Work closely with the photography and creative teams to ensure that the final enhanced images reflect the brand's style and vision for luxury fashion.

Performance Marketing:

• Plan, launch, and manage paid advertising campaigns (Meta, Google) to drive traffic and conversions.
• Monitor campaign performance and make data-driven optimisations to maximise ROI.
• Run retargeting campaigns and lookalike audience strategies.

Social Media Management:

• Develop and manage social media calendars across Instagram, Pinterest, TikTok, Facebook & WhatsApp.
• Create, edit, and publish compelling and engaging visual & written content that reflects our luxury brand identity (text, images, videos, reels, stories).
• Manage social media advertising campaigns (run paid ads, influencer partnerships, etc.) and market products effectively.
• Monitor social media channels for trends, audience feedback, and engagement opportunities.
• Actively engage with followers, respond to comments and DMs, in a timely and professional manner, and grow our community.
• Collaborate with fashion influencers and stylists to generate quality user-generated content (UGC) and brand buzz.
• Analyse performance metrics (reach, engagement, conversions) and prepare regular reports.
• Stay updated on the latest social media trends, tools, and best practices.

Content & SEO:

• Produce website content focused on occasion wear trends, styling tips, and fashion events.
• Create and optimise blog content, landing pages, and product descriptions for SEO to improve organic search rankings.
• Conduct keyword research and optimise content for relevant search terms to attract organic traffic.
• Collaborate with the e-commerce customer relations manager to produce high-quality content for digital campaigns and email marketing.

Email Marketing:

• Build and manage email campaigns using the most appropriate tools.
• Design automated flows (welcome series, cart abandonment, post-purchase, re-engagement).
• Analyse and improve email open rates, CTRs, and conversions.
• Analytics & Reporting
• Use tools such as Google Analytics, Shopify Analytics, and Meta Business Suite to track key performance metrics.
• Provide regular reports on the effectiveness of digital marketing campaigns and recommend data-driven optimisations.
• Stay updated on the latest industry trends and marketing tools to ensure our strategies are always evolving.

Requirements:

• Bachelor’s degree in any of the following fields:
• Marketing, Business  Administration, Communications, Media Studies, Economics, Information Technology / Computer Science, Graphic Design / Visual Arts, Psychology / Sociology, Public Relations
• Additional certifications in digital marketing, SEO, Google Ads, Facebook Ads, or other relevant tools are a plus.
• Minimum of 2 years of experience in digital marketing, preferably in e-commerce or fashion industry.
• Proven track record in managing paid ad campaigns, social media marketing, SEO, and email marketing.
• Experience with Google Analytics, Facebook Business Suite, Google Ads, and other marketing automation tools.
• Content creation experience (text, visuals, video) is a plus.
• Strong knowledge of social media platforms (Instagram, Facebook, Pinterest, TikTok, etc.) and paid media strategies.
• Proficiency in SEO (search engine optimisation) and content marketing.
• Ability to analyse performance data and make data-driven decisions to optimise campaigns.
• Creative flair for visual content creation, and familiarity with tools like Canva or Adobe Photoshop.
• Strong copywriting skills and the ability to craft compelling, brand-consistent contents
• Excellent communication and organisational skills.

What We Offer:

• Competitive salary and performance bonuses.
• A unique opportunity to lead digital marketing initiatives for a growing luxury fashion brand.
• A dynamic, creative work environment where your ideas and contributions are valued.
• Flexible work schedule and with remote work