Digital Marketing Officer

• Create high-quality and engaging digital content for various platforms, including websites, blogs, social media, email campaigns, and multimedia.
• Manage and grow the organization's presence on social media platforms.
• Plan and execute social media campaigns, including content creation, posting schedules, and audience engagement.
• Identify opportunities to improve website conversion rates.
• Analyze campaign data to optimize ad spend and ROI.
• Utilize web analytics tools (e.g., Google Analytics) to track and report on website traffic, user behavior, and conversions.
• Generate regular reports on key performance indicators (KPIs) and provide insights for improvement.

Requirements:

• HND / B.Sc in Marketing or a related field.
• 2 -3 years of proven working experience in digital marketing.
• Excellent verbal and written communication skills.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g.:Google Analytics, etc).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Knowledge of Graphics Design.
• Ability to work in and with teams.
• Ability to work under supervision and meet deadlines.
• Must have strong attention to detail, critical thinker, and problem-solver.
• Excellent interpersonal skills and strong experience with Social Media Management.
• Must have the ability to understand the algorithms as well as what the target audience wants to craft the right content and deliver it the right way.