Digital Marketing Specialist

Responsibilities:

• Creating comprehensive digital marketing plans that align with overall marketing and business goals.
• Identifying target audiences and understanding their online behavior.
• Selecting the most effective digital channels and tactics to reach those audiences.
• Planning, executing, and monitoring campaigns across various channels (e.g., social media, email, search engines, websites).
• Setting campaign budgets and ensuring cost-effectiveness.
• Optimizing campaigns to maximize results and achieve key performance indicators (KPIs).
• Developing engaging and relevant content that attracts and resonates with the target audience (e.g., blog posts, social media updates, videos, infographics).
• Ensuring content is optimized for search engines (SEO) and user experience.
• Managing content calendars and schedules.
• Implementing strategies to improve website ranking in search engine results pages (SERPs).
• Conducting keyword research and optimizing website content and structure.
• Building backlinks and monitoring website performance.
• Developing and executing social media strategies to increase brand awareness, engagement, and reach.
• Creating and scheduling social media content.
• Managing social media communities and interacting with followers.
• Analyzing social media metrics and reporting on performance.
• Managing paid advertising campaigns on search engines (SEM/PPC) and social media platforms.
• Conducting keyword research for ad targeting.
• Creating compelling ad copy and visuals.
• Monitoring ad performance and optimizing campaigns for return on investment (ROI).
• Developing and executing email marketing campaigns to nurture leads, promote products, and communicate with customers.
• Building and segmenting email lists.
• Creating engaging email content.
• Analyzing email campaign metrics and improving deliverability.
• Tracking and analyzing website traffic, campaign performance, and other digital marketing metrics.
• Using analytics tools (e.g., Google Analytics) to gather data and insights.
• Generating reports and presenting findings to stakeholders.
• Using data to inform and optimize marketing strategies.
• Keeping abreast of the latest digital marketing trends, technologies, and best practices.
• Adapting strategies and tactics to remain effective in the ever-evolving digital landscape.

Requirements:

• 1 year experience
• BSc. Degree in a relevant course of study