Digital Marketing Lead

Responsibilities:

• Customer Acquisition: Take ownership of our customer acquisition channels; paid ads, display ads, and influencer marketing. 
  
• Customer Retention: Ensure our customers stay and are happy. 
• Customer Conversion: Own and improve how we convert our prospects into customers.  
• Strategy:Build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals through our online presence 
• Research:Analyze our current acquisition and retention strategies; research competitors; and talk to our customers to help inform your strategy. 
• Drive the team in the aspect of content creation, and social media marketing across all socio-media presence. 
• Drive brand growth and establish a heavy online presence.  
• Develop a profound e-business strategy and implement it.  
• Develop a customer care initiative and profound understanding of customer needs; hence managing the entire customer care units.  
  

Requirements:

• Degree from a reputable institution
• 3-5 years experience working for a Fintech business. 
• Demonstrated experience in influencing growth online. 
• Advanced users of analytics tools; Google Analytics, and Google Tag Manager. 
• A data-first approach.  
• Excellent communication skills and the ability to work with diverse teams. 
• Leadership experience in a growth marketing role, or someone who’s been solely responsible for growth at their company. 
• Social media marketing skills 

Location: Lagos

Remuneration: NGN 500, 000- 800, 000