Digital Marketing Lead

Responsibilities:

• Leading performance-focused digital marketing campaigns across paid and organic channels
• Managing and allocating media budgets
• Overseeing platform performance across Google Ads, Meta Ads, LinkedIn, and CRM tools
• Supporting content planning for landing pages, blogs, and social media
• Managing SEO activity, including content strategy and technical improvements
• Coordinating email marketing, segmentation, and automation
• Tracking and reporting on performance using GA4, HubSpot, or Looker Studio
• Presenting insights and recommendations to stakeholders or leadership
• Working with internal designers, content writers, or external partners
• Contributing to wider marketing strategy and customer journey planning
• Digital marketing (google, meta etc)
• Content creation (graphics, video, copy)
• Basic website design
• Social media management, SEO and Email marketing
• Experience growing businesses online

Requirements:

• 3-5 years of experience in digital or performance marketing
• Proven experience running multi-channel campaigns and managing paid media budgets
• Confidence using Google Ads, Meta Ads, GA4, and email or CRM platforms
• Working knowledge of SEO and content performance
• Ability to lead CRO tests, optimise landing pages, and improve conversion rates
• Strong data analysis and reporting skills
• Confidence in presenting insights and campaign results
• Organised and comfortable managing multiple deadlines or stakeholders
• A strategic mindset with hands-on experience across channels

Location: Victoria Island

Work Mode: Hybrid