Digital Marketing Executive

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
  
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
  
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
  
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
  
• Prepare online newsletters and promotional emails and organize their distribution through various channels
  
• Provide creative ideas for content marketing and update the website
  
• Collaborate with designers to improve user experience
  
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
  
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements:

• BSc/BA in marketing or relevant field
  
• Proven experience as a Digital Marketing Executive or similar role
  
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords email campaigns, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Must have an idea of Graphic Design (Photoshop or Corel Draw)
• Must have an idea of Video editing
  
• Residing on the island (Lagos) will be an added advantage.