Digital Marketing Director

Responsibilities:

• Responsible for the onsite and remote management of the digital marketing team and introducing proper KPI system and execution for the team.
• Ability to expand channels and develop sales strategies to achieve the goals of the marketing team.
• The ability to analyze channel data, provide insights and suggestions on activity performance, and continuously optimize and improve channel conversion rates.
• Be responsible for setting up processes and maintaining Google/FB/DSP ads accounts independently.
• Build and launch advertising campaigns. Launch variations of ads to determine the best performing continuously monitor results and improve ads.
• Plan, execute, and measure experiments and conversion tests.
• Evaluate analytics to ensure ROI goals are met for every campaign. Identify trends and insights to achieve maximum ROI in paid search campaigns.
• Collect competitive information and put forward constructive opinions on products and innovation schemes, Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities.

Requirements:

• Bachelor’s degree from an accredited university. Marketing certification is an added advantage.
• Minimum 5 years of experience working with Facebook or Google or DSP ads management work.
• Use analysis tools such as GA & Excel to generate project reports, analyze, and provide improvements for new plans.
• A proven track record of helping websites achieve rapid and sustained long-term growth.
• Experience in exploring and expanding new digital market channels.
• Experience in team management, and remote team management experience is a strong advantage.
• Strong oral and written communication ability to deliver creative and innovatively ideas and plans.
• Prior experience with and a strong background in the Comprehensive Digital Marketing space
• Ability to Work under pressure and deliver within the Timeline
• The Job will require frequent traveling as business required

Remuneration: NGN 700,000 monthly Gross Salary