Digital Marketing Automation, CRM and SEO Specialist

Responsibilities:

• Responsible for developing strong and innovative digital marketing strategies to generate interest in company products and services.
• Develop and maintain written, graphic and video content via marketing technologies and social media.
• Develop and implement SEO and PPC strategies 
• Create and manage link-building strategies, content marketing strategies, and social media presence  
• Innovate and present new marketing platforms and strategies  
• Develop engaging online content (clickbait, forums, videos, graphics, blogs) 
• Forecast marketing campaign growth and ROI for marketing campaigns 
• Manage email and social media marketing campaigns  
• Hiring third-party graphic designers, web designers, and videographers to create unique and engaging content.
• Create and execute marketing automation campaigns and workflows across platforms, and testing performance.
• Design and optimizing landing pages and user funnels 
• Manage lead generation and lead nurturing, create lead scoring rules to drive conversations, and handle customer segmentation and targeting
• Develop and execute automated marketing campaigns using our marketing automation platform (such as Marketo, Hubspot, Pardot, LeadzConnect, etc.) to generate leads, increase engagement, and improve conversion rates.
• Manage our CRM system to optimize lead management, segmentation, and reporting.
• Implement and execute effective SEO strategies to increase organic traffic, improve search engine rankings, and enhance website performance.
• Collaborate with the marketing team to develop, plan and execute campaigns and initiatives, including email campaigns, webinars, events, and social media marketing.
• Monitor and analyze the performance of campaigns and provide recommendations to optimize results.
• Build and maintain relationships with internal and external stakeholders to ensure successful collaboration on projects and campaigns.
• Keep up-to-date with industry trends, best practices, and tools related to marketing automation, CRM, and SEO.
• Develop and execute successful SEM and PPC campaigns, ensuring optimal ROI and conversion rates.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.

Requirements:

• Minimum academic qualification of BSc in a related field.
• MSc Degree in Marketing or a related field is a bonus.
• At least 3 years of experience designing and implementing successful automated sales processes across all digital channels (website, mobile app store, social media, search, etc.) 
• At least 3-5 years of experience in CRM, SEO, SEM, and PPC.
• Strong knowledge of SEO and a proven track record of increasing organic traffic and improving search engine rankings.
• Proven success in running SEM and PPC strategies with a focus on optimizing ROI and conversion rates.
• World-class analytical skills and an understanding of financial concepts 
• Demonstrated ability to 1) Construct 2) Analyse 3) Deliver new business lines/products 
• Ability to see and unlock new business opportunities with measurable impact on company objectives 
• You have flawless English language ability with outstanding communication & presentation skills 
• Digital Marketing, Social Marketing, Website Merchandising, and Administration, Content Creating, Digital Development, and Email Marketing Responsibilities  
• Build and maintain our social media presence  
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  
• Identify trends and insights, and optimize spend and performance based on the insights  
• Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize the user experience 
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 
• Instrument conversion points and optimizes user funnels  
• Collaborate with agencies and other vendor partners   
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate  
• Monitor and report web statistics on stages of the customer lifecycle Requirements  
• Demonstrable experience in one of the following disciplines database marketing, email, social media and/or display advertising campaigns, and affiliate marketing.  
• Highly creative with experience in identifying target audiences and devising digital campaigns that deliver positive ROI  
• Experience designing and optimizing landing pages and user funnels 
• Basic understanding of A/B and multivariate experiments  
• Familiarity with website analytics tools (e.g., Google Analytics and other Webmaster Tools)  
• Experience in setting up and optimizing Google Adwords campaigns.

Remuneration: Competitive Salary and Incentives - Negotiable