Digital Marketing and Social Media Integration Specialist

Responsibilities:

• Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with our business goals. 
• Social Media Management: Create, curate, and manage engaging content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to drive brand awareness, customer engagement, and community growth.
• Content Creation: Produce high-quality, relevant, and visually appealing content, including graphics, videos, infographics, and written content, that resonates with our target audience.
• Campaign Execution: Plan and execute integrated marketing campaigns that span across digital channels, ensuring consistent messaging and a seamless customer journey.
• Performance Analysis: Monitor and analyze digital marketing campaign performance metrics and social media insights to make data-driven decisions and optimize strategies for maximum impact.
• Innovation and Trends: Stay updated with digital marketing and social media trends, emerging platforms, and industry best practices to keep our brand at the forefront of online engagement.
• Paid Advertising: Manage and optimize paid social media advertising campaigns to achieve desired outcomes within allocated budgets.
• Cross-functional Collaboration: Collaborate with internal teams such as product, design, and customer service to ensure a unified brand voice and consistent customer experience.
• Community Engagement: Foster a strong online community by interacting with users, responding to comments/messages, and proactively addressing customer inquiries or concerns.
• Brand Advocacy: Identify and engage with brand advocates, influencers, and partners to amplify brand reach and create impactful partnerships. 

Requirements:

• Academic qualification of a Bachelor's degree in Marketing, Communications, Business, or related field.
• 2 - 3 years proven experience in digital marketing and social media management.
• Knowledge about the fintech or financial services sector is an added advantage.
• Proficiency in social media platforms, tools, and analytics.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas.
• Data-driven approach to decision-making and campaign optimization.
• Ability to work independently and as part of a collaborative team.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Up-to-date with the latest digital marketing trends and best practices.