Digital Marketing Specialist

Responsibilities:

• Regularly update and maintain website content, product listings, and visuals.
• Coordinate with developers for technical support and site improvements.
• Ensure the website is mobile-friendly and easy to navigate.
• Create, schedule, and publish compelling content on Facebook, Instagram, Twitter/X, LinkedIn, and more.
• Engage with followers, respond to comments/messages, and manage reviews.
• Plan and execute monthly content calendars and engagement strategies.
• Design and manage email campaigns, newsletters, and promotional emails using platforms like Mailchimp or Klaviyo.
• Track open rates, click-through rates, and conversions to refine campaigns.
• Build and manage SMS marketing campaigns for promotions and updates.
• Segment audiences to send targeted and personalized messages.
• Run and optimize paid ad campaigns on Google, Facebook, Instagram, and other platforms.
• Conduct A/B tests, monitor performance, and adjust strategies to ensure strong ROI.
• Provide detailed reports on campaign effectiveness.
• Develop marketing assets (brochures, flyers, social media graphics) that align with the brand's visual identity.
• Use tools like Canva or Adobe Creative Suite to design content.
• Monitor performance using Google Analytics, Facebook Insights, and ad dashboards.
• Provide monthly reports with insights and data-driven recommendations.
• Maintain consistent branding across all digital touchpoints.
• Ensure messaging, tone, and visuals reflect the company’s values and voice.

Requirements:

• 1+ years of experience in digital marketing, especially in product-based or food businesses.
• Proficient in Google Ads, Meta Ads Manager, Google Analytics, and scheduling tools.
• Strong content writing and visual design skills.
• Ability to work independently, meet deadlines, and manage multiple tasks remotely.
• Reliable access to electricity, high-speed internet, and a functional laptop/PC.
• Knowledge of SEO and website content management systems (like WordPress or Shopify).
• Experience with graphic design tools (e.g., Canva, Photoshop).
• Previous experience working in remote teams or freelance digital roles.
• Uninterrupted electricity or a backup power solution.
• Stable and high-speed internet suitable for video calls, large file uploads, and web-based marketing tools.
• A laptop or desktop computer capable of handling creative and analytics software.