Tresses Lagos is a premier Trichology hair spa salon in Lagos, Nigeria, dedicated to providing top-notch hair care and spa services. We seek a dynamic and creative Digital Marketing/Social Media Associate to strengthen our online presence, engage our audience, and drive business growth. As a Digital Marketing/Social Media Associate at Tresses Lagos, you will be responsible for developing and executing digital marketing strategies to promote our salon, increase customer engagement, and contribute to our brand's expansion. Your primary focus will be social media marketing, SEO optimization, and video content creation while significantly enhancing our broader communications, marketing, and public relations initiatives.
- Minimum Qualification: Degree
- Experience Level: Entry level
- Experience Length: 2 years
Social Media Management:
- Manage and update all social media accounts (Instagram, Facebook, Twitter, etc.) with engaging and relevant content.
- Develop and implement social media strategies to boost followers, engagement, and brand visibility.
- Respond to customer inquiries and comments on social media platforms promptly.
- Optimize the website for search engines (SEO) to improve organic search rankings.
- Research and implement keywords, meta descriptions, and other SEO techniques.
- Monitor website traffic and use data-driven insights to enhance SEO performance.
- Create high-quality social media videos showcasing our salon's services, products, and promotions.
- Edit and enhance video content to ensure it is visually appealing and engaging.
- Generate blog posts and written content that align with SEO strategies.
Analytics and Reporting:
- Monitor key performance indicators (KPIs) related to social media and SEO efforts.
- Provide regular reports and insights to track progress and recommend improvements.
Collaboration and Teamwork:
- Collaborate with the marketing team to align digital marketing efforts with overall marketing strategies.
- Work with colleagues to create consistent and on-brand messaging across all platforms.
Support for Communications, Marketing, and Public Relations Efforts:
- Play an active role in the development and execution of comprehensive marketing campaigns.
- Contribute to the creation of press releases, newsletters, and promotional materials.
- Engage with media outlets and influencers to enhance brand visibility.
- Participate in public relations and community engagement activities.
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing and social media management.
- Proficiency in video recording and editing software.
- Strong knowledge of SEO best practices.
- Excellent communication and writing skills.
- Creative mindset and ability to think outside the box.
- Familiarity with the beauty, wellness, personal care, and salon industry is a plus.
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and development.
- A supportive and creative work environment.
- Discounts on salon services and products.
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