We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts and SEO strategies. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and SEO technology. You will be well-versed in the concepts surrounding digital marketing/SEO marketing and how the Internet can become a strong asset to securing growing revenue for our company. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 3 years
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Develop strong and very creative graphical contents and publishing weekly articles/news letters
- Develop monthly digital marketing strategies to drive sales
- Drive sales for the company based on monthly targets
- Report Marketing analytics.
- Social media marketing.
- Pay-per-click and social media advertising.
- Email marketing.
- Research advertising trends.
- Research competitors' pricing and products.
- Decide on appropriate placement of ads.
- Determine what content will reach customers.
- Develop projects to create content.
- Publish digital marketing content online.
- Implement email marketing campaigns.
- Test, collect, and analyze data, identify SEO trends, and gain insights about target customers’ likes and dislikes to maximize ROI from an SEO campaign
- Track, report and analyze web analytics data and the various search engine marketing (SEM) campaigns
- Manage campaign costs, ensure budgets are not exceeded, calculate monthly campaign costs, and take necessary steps to adhere to the budgets
- Optimize website copy and landing pages for SEM
- Undertake research, expansion, and refinement of keyword
- Research and understand the SEO efforts of competitors
- Develop and execute off-page SEO through link building.
- Minimum academic qualification of HND/BSc degree in any discipline
- 3 years of working experience
- Good communications skill
- Good knowledge of digital skills
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