Digital Marketer

Responsibilities:

• Plan and execute digital marketing campaigns
• Find and target audiences
  
• Grow and maintain our social media presence
  
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  
• Identify trends and insights, and optimize spend and performance based on the insights
  
• Monitor, analyze, and report the effectiveness of all digital marketing campaigns
  
• Brainstorm new and creative growth strategies
  
• Collaborate with internal project teams to create written content for web and mobile applications and websites
  
• Creation of blog posts and white papers
  
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  

Requirements:

• 2 years’ proven experience as a content/digital marketer
• Minimum academic qualification of Bachelor’s degree in Marketing or a related field
  
• Excellent content creation, communication, and organizational skills
  
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  
• Demonstrable experience with SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  
• Working knowledge of ad serving tools (e.g., DART, Atlas)
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Strong analytical skills and data-driven thinking
  
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Work Type: Full-Time (Hybrid)

Location: Lagos (must stay around Surulere/Yaba/Ikeja axis)

Remuneration: NGN80,000