•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence across all digital channels
• Measure and report the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnel.
• Utilize various digital publishing platforms to create structured drafts
• Target content to specific audiences and focus on trending topics
• Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
• Analyze web traffic to measure the success of the content
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and