Digital Marketer

Responsibilities:

• Develop digital marketing strategies with business goals aligned with the company’s vision.
• Create digital content, including websites, blogs, articles, videos, etc, to educate, entertain, persuade and convert.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels.
• Manage and facilitate social media communities by responding to posts and developing discussions.
• Run daily social media and search engine optimization audits to ensure best practices are used.
• Oversee, plan, and deliver content across different platforms using scheduling tools such as Hootsuite, Asana, ClickUp, etc.
• Maintain SEO, regular keyword research, and other best practices.
• Create a unique brand identity online by setting targets to increase brand awareness and customer engagement.
• Undertake audience research and analyze competitor activity
• Create, develop, launch, and manage visual concepts for new campaigns and competitions for promotional activities to improve customer engagement
• Create and monitor Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Manage a budget for social media activities.
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
• Increase the company’s sales through online marketing.
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity

Requirements:

• Minimum academic qualification of a BSc degree in Marketing or a similar field.
• 2+ years of proven work experience as a Digital Marketing / Social Media Specialist
• A solid understanding and proven experience using a range of social media platforms and content marketing, particularly concerning advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
• A portfolio mentioning the projects undertaken so far would be preferred.
• Hands-on experience in digital marketing software and design graphics using Photoshop, canvas and other design tools
• Video Editing and Photoshop Skills
• Knowledge of basic HTML and web publishing.
• Quality content generation and creative skills.
• Knowledge and understanding of algorithms and search engine optimization
• Online community management and customer service skills
• Effective leadership and time management skills.
• Strong written and verbal communication skills.
• Skills in data analysis and interpreting statistics
• Attention to detail.
• Ability to multitask.