Marketer (Digital)

Responsibilities:

• Identify trends and insights and keep up to date with current digital trends
• Develop and integrate content marketing strategies
  
• Plan and direct marketing campaigns.
  
• Manage the website and maintain it.
  
• Create social media presence and maintain it.
  
• Optimize content for the website and social media platforms.
  
• Work with various content formats such as blogs, videos, audio podcasts, etc.
  
• Implement and analyze performance metrics.
  
• Provide internal reports regularly.
  
• Provide accurate reports and analysis to management to demonstrate effective return on investment (ROI)
  
• Execute new and creative collaboration among technologies and platforms.
  
• Create and upload copies and images for the organization's website
  
• Write and dispatch email marketing campaigns
  
• Research new online media opportunities that may benefit the business, including mobile, social media, development of blogs and forums
  
• Design website banners and assist with web visuals
  
• Conduct keyword research and web statistics reporting
  
• Contribute to social media engagement and brand awareness campaigns
  
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement
  
• Contribute to company and industry blogs, and manage e-communications
  
• Assist with paid media, including liaising with digital advertising agencies
  
• Manage the contact database and assist with lead-generation activities
  
• Negotiate with media suppliers to achieve the best price.

Requirements:

• Minimum academic qualification of a bachelor's degree in any discipline.
• In-depth knowledge of various social media platforms, best practices, and website analytics. 
• Highly creative with excellent analytical abilities. 
• Outstanding communication and interpersonal skills. 
• Up-to-date on the latest trends and technologies in digital marketing.