Digital Marketer

Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and content marketing.
• Conduct market research to identify target audiences, understand their needs, and develop customer personas.
• Collaborate with the marketing team to create engaging and relevant content for online platforms, including websites, blogs, and social media channels.
• Monitor, analyze, and report on the performance of digital marketing campaigns, using key metrics and analytics tools to optimize strategies and improve results.
• Identify and implement opportunities for growth and optimization through strategic partnerships, influencer collaborations, and new digital marketing techniques.
• Stay updated on industry trends and best practices in digital marketing, and provide recommendations for incorporating innovative and emerging technologies into marketing strategies.
• Manage and maintain the company's online branding and reputation, ensuring consistency across all digital channels.
• Collaborate with internal teams, such as sales, design, and development, to align digital marketing efforts with overall business objectives.
• Keep abreast of changes in digital marketing platforms, algorithms, and tools, and make recommendations for incorporating new features and functionalities into campaigns.

Requirements:

• Minimum academic qualification of HND/Bachelor's degree in marketing, business, or a related field.
• Proven experience in implementing successful digital marketing strategies, preferably in a similar industry.
• Proficiency in various digital marketing platforms and tools, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and social media management tools.
• Strong understanding of digital marketing techniques, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent analytical skills and ability to interpret data to make informed decisions and improve campaign performance.
• Creative mindset with a keen eye for design and understanding of user experience principles.
• Strong written and verbal communication skills, with the ability to craft compelling and engaging content.
• Ability to prioritize tasks, work independently, and manage multiple projects simultaneously.
• Strong attention to detail and ability to drive results in a fast-paced environment.
• Proactive and self-motivated with a passion for staying up-to-date with industry trends and emerging technologies.