Digital Marketer

• Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international standards in terms of grammar, content, and presentation
• Plan social content and maintain a content calendar
• Develop and monitor campaign budgets.
• Must know how to run adverts on social media platforms, using google analytics in tracking and monitoring a website
• Knowledge of SEO and SEM
• Design and Oversee all aspects of our digital marketing department including email marketing, display advertising campaigns, and WordPress website management
• Prepare accurate reports on our marketing campaign’s overall performance
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

Requirements

• Minimum academic qualification of a Bachelor's Degree in Marketing, IT or a related field.
• Minimum of 2 years of proven work experience in a digital marketing or advertising position.
• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time
• Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Proven experience with website analytics tools (e.g. Google Analytics, Net Insight, Omniture, Web Trends, Google AdWords, Keyword Planner, Search Console).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
• Experience in generating and executing marketing ideas.
• Understanding of our target audience and how to reach them.