Digital Marketer

Responsibilities:

• Automation & Funnels: Create various automation to acquire and nurture leads.

• Web Development: Convert our thousands of visitors into loyal customers using WordPress to build landing pages, run A/B tests, create opt-in pages, etc

• Digital Marketing: Use relevant channels to promote our products, including email marketing, push notifications, PPC ads, Amazon KDP marketing

• Product Management: Talk to community members, provide support, and grow the community at Woculus Academy as well as the email community.

• Strategy; analyze, build, and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.

• Teamwork; Collaborate with content creators to attract, retain, and build a community of loyal fans and students.

• Strategy: Create exciting community activities to stimulate, engage, and grow the community. 

• Customer Acquisition; take ownership of our customer acquisition channels - email marketing, push notifications, paid ads, social media, etc

• Customer Conversion; own and improve how we convert our visitors into customers. You'll identify, test and roll out improvements.

• Evaluate emerging technologies and brainstorm new and creative growth strategies

• Work towards achieving the revenue and sales targets for the organization 

• Implement and execute strategic plans for leveraging the blog, academy, and other available resources to grow the business.

• Web development: Build landing pages and opt-in forms to convert visitors into community members and customers.

• Email Marketing: Creating sales funnels, onboarding sequences, and various forms of automation. 

Requirements:

• First Degree in Marketing, Mass Communication, Language Arts, Digital Technologies, or related fields

• Hands-on experience in a growth marketing role

• Demonstrable experience leading SEO/SEM, email marketing, push notifications,  social media and/or display advertising campaigns

• Experience in optimizing landing pages and user funnels

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, Google Tag Manager, Mixpanel.)

• Excellent communication skills and the ability to work with diverse teams.

• Experience using email marketing platforms like Mailchimp

• Experience in building landing pages on WordPress