The Digital Brand Marketing Associate is responsible for developing and implementing digital marketing strategies to enhance the online presence and reputation of our brand. This role involves managing digital campaigns, analyzing data, and collaborating with cross-functional teams to ensure brand consistency and visibility across digital platforms
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 2 years
- Digital Strategy: Develop and execute digital marketing strategies to promote and strengthen the brand's online presence.
Content Creation: Create and curate engaging content for digital channels, including social media, websites, email, and blogs, that align with the brand's identity and messaging.
Social Media Management: Manage and maintain the brand's social media profiles, including content scheduling, community engagement, and monitoring for brand mentions.
Digital Advertising: Plan and implement digital advertising campaigns on platforms like Google Ads, Facebook Ads, and others, while optimizing for performance and ROI.
SEO and SEM: Optimize website content for search engines and manage search engine marketing campaigns to improve brand visibility and drive traffic.
Brand Consistency: Ensure brand consistency across all digital channels and collaborate with design and content teams to develop branded assets and guidelines.
Analytics and Reporting: Analyze and report on the performance of digital marketing campaigns, using data to refine strategies and demonstrate ROI.
Email Marketing: Develop and execute email marketing campaigns to engage with the brand's audience, nurturing leads and customers.
Partnerships and Influencer Collaborations: Identify and collaborate with influencers or partners to amplify the brand's reach and credibility.
Competitor Analysis: Monitor competitors' digital activities and identify opportunities to differentiate the brand.
Budget Management: Manage the digital marketing budget effectively, tracking expenses and optimizing spending for maximum results.
- Minimum academic qualification of a Bachelor's degree in any related discipline
- Minimum of 2 years of proven work experience
- Excellent interpersonal and people skills
- Proficiency in using collaboration and productivity tools
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