Digital Brand Marketing Associate

• Digital Strategy: Develop and execute digital marketing strategies to promote and strengthen the brand's online presence.
  

• Content Creation: Create and curate engaging content for digital channels, including social media, websites, email, and blogs, that align with the brand's identity and messaging.

• Social Media Management: Manage and maintain the brand's social media profiles, including content scheduling, community engagement, and monitoring for brand mentions.

• Digital Advertising: Plan and implement digital advertising campaigns on platforms like Google Ads, Facebook Ads, and others, while optimizing for performance and ROI.

• SEO and SEM: Optimize website content for search engines and manage search engine marketing campaigns to improve brand visibility and drive traffic.

• Brand Consistency: Ensure brand consistency across all digital channels and collaborate with design and content teams to develop branded assets and guidelines.

• Analytics and Reporting: Analyze and report on the performance of digital marketing campaigns, using data to refine strategies and demonstrate ROI.

• Email Marketing: Develop and execute email marketing campaigns to engage with the brand's audience, nurturing leads and customers.

• Partnerships and Influencer Collaborations: Identify and collaborate with influencers or partners to amplify the brand's reach and credibility.

• Competitor Analysis: Monitor competitors' digital activities and identify opportunities to differentiate the brand.

• Budget Management: Manage the digital marketing budget effectively, tracking expenses and optimizing spending for maximum results.

  
  

  
  

Requirements:

• Minimum academic qualification of a Bachelor's degree in any related discipline 
• Minimum of 2 years of proven work experience
• Excellent interpersonal and people skills
• Proficiency in using collaboration and productivity tools