Digital Asset Manager

Responsibilities:

Social Media Management:

• Develop and manage all social media channels (Instagram, TikTok, Facebook, Snapchat, etc.), ensuring consistent branding and engaging content.
• Create and curate compelling content, including photos, videos, stories, and live sessions, to increase followers and engagement.
• Monitor social media trends, analyze performance metrics, and optimize strategies to achieve growth objectives.
• Manage social media advertising campaigns to promote events, special offers, and brand awareness.
• Engage with followers, respond to inquiries, and foster a strong online community.

SEO/SMO Management:

• Develop and implement SEO and SMO strategies to improve website visibility, organic traffic, and search engine rankings.
• Conduct keyword research, optimize website content, and build high-quality backlinks.
• Manage and optimize online listings (e.g., Google My Business) to ensure accuracy and consistency.
• Monitor website analytics, identify areas for improvement, and implement changes to enhance performance.

Content Strategy and Development:

• Develop a comprehensive content strategy that aligns with the brand's objectives and target audience.
• Create a detailed content calendar, outlining the schedule for blog posts, social media updates, email marketing campaigns, and other digital content.
• Produce high-quality written, visual, and video content that is engaging, informative, and shareable.
• Ensure all content is consistent with the brand's voice, style, and messaging.

Digital Advertising:

• Plan, execute, and manage digital advertising campaigns across various platforms (e.g., Google Ads, social media advertising) to promote events and drive ticket sales/reservations.
• Set budgets, track campaign performance, and optimize strategies to maximize ROI.
• Analyze campaign data and provide regular reports on key metrics.

Website Management:

• Manage the company website, including updating event calendars, creating blog posts, and managing table reservations.
• Ensure the website is user-friendly, visually appealing, and optimized for mobile devices.
• Collaborate with web developers to implement website updates and improvements.

Image Laundering:

• Enhance brand visibility through media features, influencer partnerships, and other public relations efforts.
• Identify and cultivate relationships with relevant media outlets and influencers.
• Coordinate media appearances, interviews, and press releases.

Marketing Strategy:

• Develop and execute comprehensive marketing strategies.
• Develop, create, and manage email marketing campaigns
• Manage and build an email subscription list.

Reporting:

• Create daily reports on digital results, presence, and growth, including key metrics and insights.
• Analyze data to identify trends, measure campaign effectiveness, and make recommendations for improvement.

Mirror Responsibility:

• Replicate and manage all the above responsibilities for our sister brand - Caribe Restaurant and Lounge, ensuring consistency and alignment across both entities.

Requirements:

• HND/OND or Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, social media management, or a similar role within the entertainment/hospitality industry is a plus.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of social media platforms (Instagram, TikTok, Facebook, Snapchat, etc.) and their best practices.
• Proficiency in SEO/SMO principles and techniques.
• Excellent writing, editing, and content creation skills.
• Experience with digital advertising platforms (Google Ads, social media advertising).
• Familiarity with website management and content management systems (CMS).
• Strong analytical skills and the ability to interpret data and generate reports.
• Excellent communication, interpersonal, and collaboration skills.
• Ability to work independently, manage multiple projects, work in different time zones, understand cultural differences and meet deadlines.
• Passion for music, nightlife, and the entertainment industry