Creative Marketing lead

Responsibilities:

• Develop and execute marketing campaigns that align with the company's overall brand vision and marketing goals.
• Lead creative brainstorms and provide direction to the marketing team on concept development, messaging, and design.
• Collaborate with the product and merchandising teams to ensure that marketing campaigns are aligned with the product offering and company direction.
• Manage the production process for marketing materials, including coordinating with designers, copywriters, and external vendors as necessary.
• Analyze marketing campaign results and make recommendations for future campaigns.
• Stay up-to-date on industry trends and competitor marketing strategies to ensure the company is at the forefront of fashion marketing.
• Manage the company's social media channels, ensuring that content is engaging, on-brand, and optimized for engagement.
• Develop and maintain relationships with industry influencers and media outlets to increase brand awareness and reach.

Requirements:

• Minimum academic qualification of Bachelor's degree in marketing, advertising, or a related field.
• 2 years of experience in a creative marketing role, preferably in the fashion industry.
• Strong understanding of branding and messaging, with a proven track record of developing successful marketing campaigns.
• Excellent communication and project management skills, with the ability to manage multiple projects simultaneously.
• Knowledge of digital marketing channels, including social media, email marketing, and influencer marketing.
• Creative thinker with a strong eye for design and aesthetics.
• Understanding of consumer behavior and market trends.
• Ability to work collaboratively with cross-functional teams.
• Familiarity with marketing analytics and the ability to interpret data to make informed decisions.