Copywriter/Content Strategist

Responsibilities:

• Leading the design and delivery of our content strategy, roadmap, and schedule
• Write clear, super-engaging copy with the brand voice for ads, news blog publications including white papers, infographics, websites, social media posts, email campaigns, Sales/landing pages, Case studies, Webinars, and Information products.
• Conduct thorough research and dig out original niche content to re-use for our content marketing efforts by Analyzing competitors’ content, messaging, and distribution tactics
• Implement a content editorial calendar to manage content creation. Develop relevant content topics to reach the company’s target customers i.e. Create, curate, and manage all published content (images, video, written).
• Develop and execute email marketing campaigns, including list segmentation, A/B testing, and analysis of campaign performance
• Play a leading role in the conceptualization of fresh, relevant, and compelling brand communications, through collaboration with the design and/or product team
• Effectively balance multiple projects, deadlines, and deliverables in a fast-paced environment
• Knowledge of best practices and communication requirements for writing in a variety of print and electronic media
• Excellent research/interview skills. Interview customers and industry specialists and prepare case study content.
• Collaborate with graphic designers, video editors, PR, web designers, and other professionals
• Continuous Learning about the target audience for exceptional copywriting. Identifying target audiences and their key demographics, interests, and online behavior.
• Surveying current customers to understand and validate strategic and tactical decisions.
• Understand the basics of SEO to make sure that web searchers can find published content and ensure it appears on the first page of Google and other search engines.
• Track web analytics to ascertain content engagement levels and reach which aid to improve future content marketing, publishing strategies, and campaigns.

Requirements:

• Minimum of 2 years of experience in SaaS content marketing, preferably in the EdTech or FinTech
• Deep knowledge of social media trends, hashtags, and engagement strategy
• Must have empathy for users, and a knack for storytelling
• Excellent writing and editing skills, with a keen eye for detail
• The editorial mindset with an ability to predict audience preferences
• Ability to work in a team or individually as and when required.
• Strong leadership skills with experience managing and mentoring a team of content writers and freelancers.
• Excellent research skills and ability to synthesize complex information into digestible content.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
• Understanding of SEO best practices and the ability to optimize content accordingly.
• Experience with WordPress, Google Analytics, and the top social channels
• Digital marketing background is a plus
• A Personal Working Laptop

Location: Ibadan