Content/Digital Marketing Strategist

Job Summary

We are looking for an experienced Digital Marketing Strategist to join our team. Your core role will be to help the company use web technologies to maximise business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

  • Minimum Qualification: Others
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Company Description

Catwalk Creatives Ltd is an innovative digital technology development company and proprietary owner of a disruptive mobile and web application aiming to bring about a transformative change to the tailors/weavers-client relationship and engagement within the African traditional garment-making and fashion industry. 

  • Our Vision: The leading digital marketplace where all African tailors and traditional weavers maximize their growth potential.
  • Our Mission: Promoting the African cultural heritage expressed through her indigenous textiles and fashion trends to the global community.
  • Our values: Treating others as we would like to be treated.


Job Overview

You will generate new contents and manage all other contents developed for business purposes including but not limited to online guides, articles, blogs, newsletters and social media posts.

As part of the responsibility, you will publish our monthly newsletter, tracking website traffic and user engagement and generate new blog post topics. If you have creative ideas about how to engage our audience online, thorough experience producing new content types, and a tech-savvy trendsetter who has innovative ideas to improve customer experience, we'd like to meet you. For this position, you should be creative and comfortable working with a team. Please share a portfolio or links to your published work, along with your application. 

Ultimately, you should be able to effectively connect our brand with our online customers, ensuring our web/mobile content is on brand and adds value to existing and potential customers.


Responsibilities:

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)

  • Research products, services and current strategies to identify new opportunities

  • Analyze web traffic metrics and suggest solutions to boost web presence

  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends

  • Build strong clients relationships through social media interaction

  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns

  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

  • Identify advertising needs

  • Establish best practices in digital marketing

  • Stay up-to-date with digital technologies developments

  • Manage our editorial calendar to ensure timely publication

  • Assign blog posts to writers

  • Identify gaps in our content and recommend new topics

  • Create style guides to use as a reference

  • Proofread and edit written pieces before publication

  • Schedule social media posts

  • Conduct keyword and SEO research to understand customers’ needs

  • Monitor web traffic and engagement (e.g. conversions and bounce rates)

  • Coordinate with marketing and design teams to illustrate articles

  • Follow industry-related news and generate ideas around trending topics

  • Coordinate and take lead on preparing applications for generating CSR funding for training subscribers

  • Review and update published content as needed

  • Subscribe to the company’s code of conduct and values. 

  • Be a proactive member of the team ready to go above and beyond to fulfil relevant tasks. 

  • Perform other duties as may be delegated by own manager or senior members of the team


Requirements:

Qualifications:

  • Proven work experience as a digital marketing strategist or digital marketing manager

  • Strong understanding of app marketing.

  • Demonstrable experience with SEO/SEM and CRM software

  • Experience implementing and optimizing Google Adwords campaigns

  • Solid knowledge of web analytics tools like Google Analytics

  • Hands-on experience with online marketing and practices

  • Familiarity with web design and HTML

  • Excellent verbal and written communication skills

  • Strong analytical and project management skills

  • Proven work experience as a Content Strategist, Content Manager or similar role

  • A portfolio of published articles

  • Experience in project management is a plus

  • Knowledge of Content Management Systems, like WordPress

  • Basic understanding of HTML and web publishing

  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)

  • Experience using social media for business

  • Solid writing and editing skills in English

  • Time-management skills

  • Demonstrate the requisite social skills and behavioural competencies that are consistent with the company’s values. 

  • Subscribe to the company’s code of conduct and values. 

  • Ability to guide and motivate team members


Desirable:

  • BSc degree in Marketing, Advertising, Journalism or relevant field

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