Brand Manager

Responsibilities:

• The Job holder has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and penetration.
• Primarily responsible for the development of 3 years brands plan and for Regal schnapps.
  
• The incumbent is expected to manage brands annual budgets, close the gaps and look for opportunities in the market place whilst constantly advising the Marketing Manager accordingly; to maintain/attain overall competitive superiority for the brands.
• The incumbent is expected to forecast the 3 years sales volume and align the 3 years brand plan to deliver the forecast based on planned activities, competitive market situation and other feedbacks.
• Expected to liaise regularly with Supply Chain, Quality Assurance Department and other functional units to ensure consistent quality of products and smooth execution of brands/product group programmes
  
• The job holder contributes to decision on key marketing mix elements through in-depth data analysis of own brands and competition.
  
• Monitors stock levels of products in his kitty as well as the sales trends, profitability and feeds the Marketing Manager with data for the production planning meeting.
  
• Tracks consumer feedback research as well as trade response initiative and threat by brands.
  
• Expected to visits markets, trade and area facilities to keep in touch with market developments and identify potential opportunities and threat to the business.
  
• The incumbent exercises a certain amount of discretion in executing his/her duties, but is required to obtain approval of the Marketing Manager on strategic issues, prior to commitment of company resources.

Requirements:

• The job holder must be data driven, comfortable with the Microsoft office suites and be able to develop insights for data
• Minimum academic qualification of a B.Sc or HND in any suitable course, an MBA Marketing will be an added advantage
• Minimum of 5 years’ experience out of which Minimum should be 3 Years in Brand Management experience and 2 Must have been in Sales with responsibility for Channel Management
• The incumbent must be comfortable with traveling to different part of the country and must be organized to keep track of brand details
• Strong conceptual ability and lots of creative energy to keep the product group in its portfolio fresh and exciting in the minds of the consuming public.
• Well grounded in both the theoretical and practical knowledge of brand management especially in the fast moving consumer goods (FMCG) sector.

Location: Oregun, Lagos