Brand Manager

Responsibilities:

• Brand Strategy Development: Develop and execute comprehensive brand strategies that align with the organization's goals and values. This includes defining brand positioning, target audience, and competitive analysis.
• Marketing Campaigns: Plan, coordinate, and implement marketing campaigns to promote our restaurant and winery brands. This includes both online and offline initiatives, such as digital marketing, social media, advertising, and events.
• Content Creation: Oversee the creation of compelling content that resonates with our target audience.
• This may include website content, social media posts, blog articles, and promotional materials.
• Market Research: Conduct market research to identify trends, customer preferences, and competitive landscape.
• Use data-driven insights to make informed decisions and adjustments to brand strategies.
• Brand Identity: Maintain and enhance the visual and verbal brand identity, ensuring consistency across all touchpoints, including logos, packaging, signage, and messaging.
• Cross-functional collaboration: Collaborate with various departments, including culinary, winemaking, and sales teams, to ensure that brand strategies are integrated into all aspects of the organization.
• Budget Management: Manage the brand marketing budget efficiently, tracking expenses and ensuring maximum ROI for marketing initiatives.
• Performance Analytics: Monitor and analyze the performance of marketing campaigns and brand initiatives. Utilize metrics to evaluate success and make data-driven improvements.

Requirements:

• HND/BSc in Marketing, Business, or a related field.
• Minimum of 3 years of experience in brand management or marketing, preferably in the restaurant or winery industry.
• Strong understanding of branding principles, consumer behavior, and market trends.
• Excellent project management skills with the ability to juggle multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms.
• Exceptional written and verbal communication skills.
• Creative thinker with a passion for food, wine, and hospitality.
• Ability to work collaboratively in a team and lead cross-functional efforts.

Benefits: Opportunities for career growth within our organization.

Location: Candidates around or close to Ikeja Axis are highly advised to apply

Remuneration: NGN 100,000-150,000 Monthly