Brand Manager

Responsibilities:

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
  
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
  
• Establish performance specifications, cost and price parameters, market applications and sales estimates
  
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
  
• Monitor market trends, research consumer markets and competitors’ activities
  
• Oversee new and ongoing marketing and advertising activities
  
• Monitor product distribution and consumer reactions
  
• Devise innovative growth strategies
  
• Align the company around the brand’s direction, choices and tactics

Requirements:

• Minimum academic qualification of Bachelor's Degree in biological sciences
• Minimum of 2 years of proven working experience as a Brand Manager or Associate Brand Manager in a pharmaceutical company.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  
• Experience in identifying target audiences and devising effective campaigns
  
• Excellent understanding of the full marketing mix
  
• Strong analytical skills partnered with a creative mind
  
• Data-driven thinking and an affinity for numbers
  
• Outstanding communication and presentation skills
  
• Up-to-date with the latest trends and marketing best practices