Functions & ResponsibilitiesDevelop and coordinate all marketing campaigns, advertising, and promotions across all communication channels. Periodic market research to determine trends, competitive landscape, customer preferences, etc. Ensure brand consistency across all touchpoints â physical locations, digital space, and across all communication materials. Manage the brandâs marketing budget, ensuring efficient allocation of resources, with maximum impact. Identify and explore opportunities for brand expansion and growth into new markets and customer segments. Provide periodic reports to Management on brand performance, strategy effectiveness and market trends.
Core CompetenciesBrand Marketing Strategic thinking. Creativity. Data analysis.
Functional CompetenciesProduct, market & industry knowledge Stakeholders management Budget efficiency. Project management. Communication skills
QualificationsFirst degree in Marketing, Mass Communication, English, Public relations Or other related fields. Minimum 10 years of post-graduate work experience in brand management, marketing, advertising, communication, and related fields
Key Performance MetricsBrand recognition and recall by key target public â via surveys, social media mentions, website traffic and ad impressions. Audit of brand communication materials, platforms, messaging and locations measuring consistency. Sentiment analysis of online mentions, reviews and social media comments. Periodic analysis of competitors' branding strategies and market positioning with resultant ROIs. 75% satisfaction rating of key stakeholders. Budget performance and ROI measurements.
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