Brand and Digital Content Specialist

Responsibilities:

• Develop brand strategies, promote brand growth and expansion, implement brand plans using a variety of data to drive volume and profitability Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
  
• Shall be responsible for SEO optimization (analytics and AdWords)
  
• Shall be responsible for sending out newsletters using platforms such as Mailchimp
  
• Digital Content Specialist shall be in charge of using tools such as Ahref, Canva, and other enabling tools for the optimization of task
  
• Content creation and posting on social media platforms such as Instagram, Facebook, LinkedIn, etc.
  
• Monitor market trends, research consumer markets, and competitors’ activities
  
• Align the company around the brand’s direction, choices, and tactics
• Developing custom marketing and advertising strategies.
• Creating designs and layouts for media outlets.
  
• Writing pitches, blog posts, and articles.
  
• Overseeing social media accounts and ensuring brand consistency.
  
• Building relationships with influencers, journalists, and media outlets.
  
• Working with the CEO and the general manager in making decisions about the cost of branding, advertisement, and analyzing trends for the company.
  
• Conducting meetings with Social media influencers and blog outlets for the company.
  
• Manages social media timelines and executes plans across all media channels (TVs, Radios, Prints, and Online blogs).
• Reviews targeted spending and make Real-time adjustments in order to optimize brand marketing campaign performance.
  
• Works with the online store manager, in creating website banners, adding products to the website, and tracking insights on the website.
  
• Setups ads on social media accounts to optimize sales creates brand awareness, and generate traffic to the website.
  
• Build, plan, and implement the overall marketing strategy for the company.
  
• Perform a weekly report on the ROI and KPIs.
  
• Research competitors and provide suggestions for improvement.
  
• Research and forecast future sales and performance trends

Requirements:

• At least 2 - 3 years of work experience
• Minimum academic qualification of HND in any discipline
• Good Marketing knowledge