Assistant Manager, Social Media Marketing

Responsibilities:

• Develop and maintain the social media content calendar in coordination with the advertising agency.
• Identify key platforms to prioritize based on audience demographics and platform trends.
• Review and approve content and creatives to ensure brand consistency.
• Coordinate with the agency on paid ad campaigns, influencer collaborations, and engagement drives.
• Monitor all social platforms (Facebook, Instagram, YouTube, LinkedIn, etc.) for trends, engagement, and feedback.
• Manage community engagement: respond to comments, and queries, and escalate issues as needed.
• Track key performance indicators (KPIs) such as engagement rate, follower growth, click-through rate (CTR), and conversion.
• Generate monthly performance summaries and insights for senior management.
• Recommend adjustments to content mix and posting schedule based on analytics.
• Ensure brand voice, compliance, and reputation are maintained across all platforms.
• Assist in crisis communication and online reputation management.
• Stay updated with new tools, algorithms, and platform trends.

Requirements:

• Age between 25 to 30 years.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 2-4 years of hands-on social media experience (in-house or agency-side).
• Strong understanding of digital marketing funnels, content strategy, and analytics.
• Experience working with design/content creation tools (Canva, Adobe, etc.) is an advantage.
• Familiar with scheduling & analytics tools (e.g., Buffer, Hootsuite, Meta Business Suite).
• Good coordination, communication, and copywriting skills.
• Strong sense of aesthetics, pop culture trends, and brand tonality.