Analyst - Customer Analytics LSW.Marketing NG

Reports To: Manager - Geo-Marketing Analytics Division: Marketing Mission: To assist in collecting, evaluating, and preparing research and/or other complex statistical data, narrative reports or presentations, and recommendations to have a better understanding of the customers’ needs at a micro-market level. Description: Collect, analyze, interpret, and summarize data in preparation for the generation of statistical and analytical reports and provide intelligence that supports decision-making. Coordinate data requests with respect to pre- and post-return on investment data extraction, data samples for analytics, and other ad-hoc requirements. Maintain computerized collection and tracking of relevant data and appropriate records of research methods and results. Utilize specified statistical software to analyze and interpret research data, as appropriate to the individual position. Extract qualifying data based on defined campaigns and according to the approved campaign road map, as well as manage and update engine room tools. Provide support to the campaign segmentation analyst as required. Contribute and participate in campaign idea generation meetings and cross-functional Customer Lifecycle Management meetings as required. Demonstrate a broad understanding of the end-to-end Big Data ecosystem and dependencies to identify trends in customer dynamics. Interface with financial analysts and business units to understand their data requirements and reporting needs. Liaise with product management managers to understand the data needed to support and monitor product performance. Monitor network coverage and QoS to identify competitive weaknesses and strengths. Education: First degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field. Fluent in English. Experience: 3–7 years of working experience, which includes: 2 years in a business analyst or business analyst support role. 2 years’ work experience within data analysis, programming, reporting, or general business experience, including formal business or market analysis and data manipulation or mining experience. Understanding of sales channel. *Eligible Females and People with Disabilities are encouraged to apply. *MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. *MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever. *For whistle blowing and reporting fraudulent recruitment activities, contact us via MTNN.ForensicServices@mtn.com