Growth Marketing Executive

Responsibilities:

Growth Strategy & Planning:

• Develop and execute growth marketing strategies aligned with business objectives.
• Research target audiences, markets, competitors, and emerging growth opportunities.
• Develop campaign plans and growth experiments across relevant channels.
• Track key marketing metrics and use insights to improve campaign performance.
• Identify new channels, tactics, and opportunities for customer acquisition and engagement.

Social Media Marketing:

• Develop and manage social media strategies across relevant platforms.
• Create and coordinate engaging content that supports brand awareness, community growth, and lead generation.
• Manage content calendars and campaign rollouts.
• Monitor social media performance and provide regular reports and insights.
• Stay up to date with platform trends, formats, and emerging opportunities.

Email Marketing:

• Plan and execute email marketing campaigns and automated communication flows.
• Develop newsletters, promotional campaigns, product updates, and audience engagement emails.
• Segment audiences and personalize campaigns where appropriate.
• Monitor open rates, click-through rates, conversions, and other email performance metrics.
• Continuously test and optimize email campaigns.

Partnership & Growth Activation:

• Identify potential brand, community, creator, business, and strategic partners.
• Develop partnership opportunities that can drive awareness, users, leads, or revenue.
• Coordinate partnership campaigns and activations from planning through execution.
• Build and maintain relationships with relevant partners and communities.
• Explore collaborations, events, co-marketing opportunities, and other growth initiatives.

Requirements:

• Experience with CRM or email marketing platforms.
• Experience managing online communities.
• Experience with influencer, creator, or brand partnerships.
• Basic knowledge of paid advertising.
• Experience with marketing analytics tools such as GA4, Meta Business Suite, or similar platforms.
• Experience working in a startup, technology SaaS, or digital-first environment.