Brand and Growth Strategist

Responsibilities:

• Translate client briefs and business goals into a clear brand and growth strategy
• Build and present strategic proposals and presentation decks to clients
• Determine the right approach for each client, premium positioning and narrative for brands where perception drives value, or direct acquisition strategy for brands where volume and conversion are the priority
• Direct and brief execution partners (social media, design, video, paid media, PR) to ensure work aligns with strategy
• Track whether the strategy is delivering the agreed result, and adjust direction when it isn’t
• Contribute to how the agency’s own brand and service offering evolve

Requirements:

• 3–5 years of experience in brand strategy, marketing strategy, or growth strategy, with evidence of real business outcomes, not only creative or content output
• Strong understanding of brand positioning, narrative, and premium perception, as well as how strategy drives measurable commercial results
• Proven ability to build a strategy from an unclear or open-ended brief, with minimal or no supervision
• Confidence in presenting and defending strategic direction to senior client stakeholders
• Experience directing the work of designers, content creators, or media specialists, without necessarily executing the work yourself
• Agency, brand-side, or growth-marketing background is welcome

Location: Yaba