Territorial Sales Manager

Responsibilities:

Sales Target Achievement:

• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
• Monitor sales performance and take corrective action when targets are not met.
• Drive revenue growth and profitability within the assigned territory.

Territory Management:

• Plan and manage sales activities across the assigned territory.
  
• Identify new business opportunities, potential customers, and underserved markets.
  
• Develop territory sales plans and ensure effective market coverage.
  

Customer Relationship Management:

• Build and maintain strong relationships with existing customers and distributors.
• Identify customer needs and provide appropriate product or service solutions.
• Handle customer complaints and ensure customer satisfaction and retention.
  

Market Development and Expansion:

• Identify opportunities to increase market penetration and grow market share.
• Conduct market research to understand customer preferences, competitor activities, and industry trends.
• Develop strategies to attract new customers and expand the customer base.
  

Sales Team Supervision:

• Lead, motivate, and support sales representatives within the territory.
• Set individual sales targets and monitor team performance.
• Provide coaching, training, and guidance to improve sales productivity.
  

Distributor and Dealer Management:

• Develop and maintain effective relationships with distributors, dealers, and retail partners.
• Monitor stock availability, product distribution, and order fulfillment.
• Ensure proper product visibility and availability across sales channels.
  

Sales Reporting and Forecasting:

• Prepare regular sales reports, forecasts, and territory performance analyses.
• Track key performance indicators (KPIs), including revenue, volume, customer acquisition, and market share.
• Submit timely reports to the Regional Sales Manager or Head of Sales.
  

 Competitor Analysis:

• Monitor competitors' pricing, promotions, products, and market strategies.
• Recommend appropriate responses to competitive threats.
• Provide management with relevant market intelligence.

Sales Operations and Collections:

• Monitor customer orders, deliveries, and outstanding payments.
• Support credit control and ensure customers comply with approved credit terms.
• Ensure compliance with company sales policies, pricing guidelines, and procedures.
  

 Promotions and Marketing Activities:

• Execute promotional campaigns and sales initiatives within the territory.
• Coordinate product launches, customer engagement activities, and trade promotions.
• Evaluate the effectiveness of marketing activities in driving sales.

Requirements:

• Minimum of 5 years experience in FMCG
• Computer literacy with expertise in data analysis.
• Ability to work with little or no supervision
• Ability to take critical decisions
• Ability to work in the field, creating more sales opportunities.
• Ability to achieve and surpass month-on-month targets.

Note: That's about 85% of the job is in the field.