Student Recrutiment Counsellor

Responsibilities:

Sales & Lead Conversion

• Take ownership of converting qualified leads generated through digital marketing campaigns into enrolled students.
• Proactively follow up with leads via phone, email, WhatsApp, and other channels within agreed response times.
• Build rapport and trust with prospects to guide them toward enrollment decisions.
• Maintain a high conversion rate by effectively communicating the value of our partner institutions and programs.
• Track all leads from first contact through to enrollment, ensuring no opportunity is lost.

Lead Sourcing & Pipeline Management

• Work closely with the Digital Marketing Officer to identify and source new leads from online campaigns, events, and partnerships.
• Suggest campaign ideas based on student inquiries and market demand to attract higher-quality leads.  Qualify leads quickly to ensure time is invested in students most likely to enroll.
• Keep the sales pipeline organised and updated daily in the CRM, tagging leads by stage (new, contacted, follow-up, ready to enroll).

Consultative Selling

• Conduct needs-based consultations with prospective students to match them with the most suitable courses and universities.
• Present program options clearly, highlighting career outcomes, tuition fees, scholarships, and unique selling points.
• Handle objections professionally and provide solutions to concerns around fees, visas, and deadlines.
• Offer multiple touchpoints (calls, video meetings, in-person meetings) to build commitment.

Application & Enrollment Support (Secondary to Sales)

• Once a student decides to proceed, guide them through the application and enrollment process with the Admissions team.
• Ensure all required documents are collected and submitted on time.
• Liaise with the Admissions team to ensure a smooth transition from offer to enrollment.
• Follow up with admitted students until they have paid deposits and completed registration. 

Reporting & Targets

• Maintain accurate records of all communications, lead stages, and conversion metrics.
• Report weekly to management on lead numbers, conversion rates, and enrollment progress.
• Meet or exceed monthly and quarterly sales targets.

Requirements:

• Minimum 3 years of experience
• Minimum of a BSc