Student Recruitment Officer

We are seeking a highly motivated and results-driven Student Recruitment Officer to join our dynamic Recruitment & Admissions team in Lagos, Nigeria. Reporting directly to the Recruitment & Admissions Office Manager - Nigeria, you will be instrumental in attracting, engaging, and successfully converting prospective students into our university programs. This role is ideal for an individual with a passion for higher education, a keen understanding of sales and marketing principles, and a commitment to providing an exceptional student experience.

Key Responsibilities:

• Student Engagement & Relationship Building: Cultivate strong relationships with prospective students by actively listening to their needs and interests, providing personalized guidance, and ensuring a positive and memorable journey from inquiry to enrolment.
• Lead Management & Follow-up: Act as the primary point-of-contact for admissions enquiries. Efficiently call, follow up, and manage all assigned leads, maintaining accurate and up-to-date information within the Customer Relations Management (CRM) system (e.g., TAG CRM). Respond to all admissions enquiries within 24 working hours.
• Admissions Guidance & Support: Offer comprehensive advice on program choices and the admissions process, ensuring applicants have all necessary information to make informed decisions. Guide international students and their parents, articulating the value of a university degree.
• Recruitment Events & Activities: Support and actively participate in the planning and execution of education fairs, open days, campus events, tours, school visits, and presentations to effectively generate interest and drive student recruitment.
• Applications Management: Facilitate the submission of complete application documents. Proactively follow up on offers, explain details, and convert offer holders. Analyze applicant pools to manage the application pipeline and achieve quality targets.
• Conversion & Enrolment Drive: Strategically drive conversion at every stage of the pipeline. Develop and implement conversion plans in collaboration with the Line Manager to ensure high enrolment rates. Re-engage unresponsive leads and support new students through induction and orientation.
• Reporting: Submit regular work plans and detailed call center and conversion reports (weekly and monthly) to the Line Manager.

Required Competencies:Educational Qualifications:

• A relevant Bachelor’s degree or equivalent experience is essential.
• Professional Certification in Sales, Marketing, and/or Customer Service is highly desirable.

Technical Competencies:

• Proven working knowledge of the Higher Education system, including recruitment cycles and admission requirements.
• In-depth knowledge of university’s program portfolio and student recruitment processes.
• Awareness of cultural differences and their impact on student recruitment and marketing.
• Familiarity with the business education market and finance education sector.
• Significant experience in sales, marketing, and customer care, with demonstrated application of sales, engagement, and conversion techniques.
• Proficiency in MS Office Suite, CRM databases, and general internet usage.

Planning and Organizing Skills:

• Demonstrated experience in planning, prioritizing, and organizing work effectively on a daily, weekly, and monthly basis, both individually and as part of a team, while managing resources and meeting tight deadlines.
• Ability to develop evidence-based operational recruitment plans and campaigns.
• Good project management and excellent stakeholder engagement skills.

Communication Skills:

• Exceptional written and oral communication skills, including the ability to negotiate, influence, and convey complex information clearly and tactfully to diverse audiences.
• Strong report writing and presentation abilities.
• Excellent telephone etiquette.

Initiative and Problem-Solving Skills:

• Experience in using initiative and creativity to resolve predictable yet non-routine problems, identifying practical and suitable solutions.

Personality/Behavior/Attitude:

• Strong interpersonal skills, a passion for building relationships, a positive attitude, meticulous attention to detail, dedication to quality, proactive, innovative, critical thinking, results-driven, self-motivated, and committed to equal opportunities in a diverse, multicultural environment.

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