Social Media & Student Recruitment Associate

Responsibilities:

Social Media Management:

• Manage and grow ISP’s presence on Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.
• Plan and post 3–4 times per week (mix of graphics, reels, carousels, and live sessions).
• Write simple, engaging captions that speak to Nigerian students’ needs (scholarships, visa tips, choosing the right country).
• Use hashtags and trends to increase reach 
• Respond to comments, DMs, and inquiries promptly (within 1–2 hours during workdays).

Content Creation:

• Create attractive graphics with Canva.
• Edit short videos and reels with CapCut or similar apps.
• Develop student success stories (before/after testimonials, quotes, and video clips).
• Record quick “explainer” reels.
• Repurpose ISP blog posts into engaging social content.

Paid Advertising & Campaigns:

• Run Facebook, Instagram, LinkedIn, Google, and TikTok ads to:
• Increase followers.
• Generate leads (students who fill out interest forms).
• Promote webinars and study fairs.
• Monitor ad performance (clicks, cost per lead, conversions) and adjust to maximize results.
• Work with the team to ensure ads target Nigerian students and nearby markets (no wasted budget on irrelevant locations).

Event & Webinar Promotion:

• Promote ISPs’ monthly webinars and live events.
• Drive 50–100+ sign-ups per event.
• Share event teasers, countdown posts, and highlight clips.
• During events, live-post updates to drive engagement.
• After events, post recaps and encourage sign-ups for consultations. Community Building
  
• Build and manage Facebook Groups and WhatsApp broadcast lists for prospective students.
  
• Share visa updates, scholarship opportunities, and study tips regularly.
  
• Keep students warm and engaged until they apply and enroll.
  
• Encourage peer-to-peer interaction among group members.

Analytics & Reporting:

• Track key metrics weekly: reach, engagement, followers, ad results, and leads generated.
• Submit a simple monthly report showing what worked. What didn’t. Suggestions for improvement.
  
• Benchmark ISP against competitors

Requirements:

• Excellent communication skills
• Familiarity with social media platforms