Responsibilities:

Develop, plan, and execute social media strategies across all digital platforms.
Create engaging captions and content aligned with the brand’s tone and identity.
Manage and maintain the social media content calendar while ensuring timely publishing.
Monitor social media trends and recommend innovative ideas to improve engagement and visibility.
Respond promptly to comments, messages, and customer inquiries to enhance customer experience.
Collaborate with the design, production, and marketing teams to support campaigns, product launches, and promotions.
Track social media performance metrics and prepare monthly analytics reports with actionable insights.
Support influencer partnerships and digital campaigns to increase visibility and conversions.
Run paid social media advertisements across platforms such as Instagram, Meta, TikTok, and related channels.
Perform other related duties as assigned.

Requirements:

Bachelor’s degree in Marketing, Communications, Media, or any related field.
Minimum of 2 years proven experience managing social media for a brand, preferably within food, retail, or lifestyle industries.
Strong content creation skills with proficiency in Canva, CapCut, Adobe Suite, or similar tools.
Experience running paid social media advertisements with measurable results.
Excellent writing, communication, and storytelling skills.
Data-driven mindset with experience using analytics and reporting tools.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Strong attention to detail with a creative eye for brand aesthetics and visual communication.

Key Performance Indicators (KPIs):