Social Media Officer

Responsibilities:

Social Media & Digital Engagement:

• Develop and execute a social media content calendar across platforms including Instagram, Facebook, X (Twitter), and LinkedIn, Tik-tok and whatsapp channel.
• Create and curate engaging content — posts, reels, stories, and promotions — that reflects the organistion’s brand voice.
• Grow the company's social media following and increase engagement through targeted campaigns and community management.
• Monitor social media trends, competitor activity, and audience insights to inform content strategy.
• Coordinate with the marketing team to align online campaigns with in-store promotions and product launches.
• Respond to customer inquiries and feedback on social media platforms in a timely and professional manner.

Reporting & Collaboration:

• Prepare regular reports on social media metrics and campaign outcomes for the Head of Sales..
• Collaborate with the procurement and sales teams to support market expansion initiatives.
• Identify opportunities to improve the retail customer journey and digital touchpoints.
• Demonstrated ability to manage retail teams and drive sales performance.
• Hands-on experience managing brand social media accounts with measurable results.
• Experience in publishing, books, education, or consumer goods retail is an added advantage.

Requirements:

• A minimum of 4 years of experience
• A minimum of an HND in a related field 
• Strong retail operations and people management skills. • Proficiency in social media platforms
  
• Content creation tools and basic analytics (Meta Insights, Google Analytics etc.).
• Excellent communication
  
• Storytelling and brand representation skills. 
• Commercial awareness with the ability to translate marketing activity into measurable sales results.
• Highly organized
  
• Creative and capable of managing multiple priorities simultaneously.
  
• Proficiency in Microsoft Office Suite
  
• Familiarity with Canva or basic design tools is an advantage.

Key Performance Indicators:

• Drive website or store traffic.
• Store profitability and operational efficiency.
• Growth in social media followers, reach, and engagement rates.
• Customer satisfaction scores and in-store experience ratings.
• Consistency and quality of social media content and campaign execution.
• Social media conversion rate.