Social media Marketer

Responsibilities:

• Develop and execute social media strategies to meet business goals, such as increasing brand awareness, engagement, and customer acquisition.
• Create and publish engaging content, often working with copywriters and designers, for various social media platforms like Facebook, Instagram, Twitter, and TikTok.
• Monitor social media channels, respond to comments and messages, and engage with users to build and maintain a positive online community.
• Plan and manage paid social media campaigns, including setting budgets and using pay-per-click advertising.
• Track and analyze key performance metrics, using data to measure the success of campaigns and inform future strategies.
• Stay current on the latest social media trends, platform updates, and best practices to ensure the company's strategy remains effective.
• Work with other marketing teams to ensure a consistent brand voice and collaborate with other departments on integrated campaigns.

Requirements:

• Proven experience as a Social Media Manager, Content Creator, or similar role
• Strong understanding of major social media platforms and algorithms.
• Proficiency in content creation tools (Canva, CapCut, Adobe Creative Suite, etc.).
• Excellent writing, storytelling, and communication skills.
• Ability to shoot and edit short-form videos (Reels, TikTok, YouTube Shorts).
• Creative mindset with strong attention to detail.
  
• Ability to work independently and meet deadlines.
  
• Basic knowledge of social media analytics tools (Meta Business Suite, TikTok Analytics, etc.).
  
• SEO and basic digital marketing knowledge
  
• Ability to brainstorm and pitch campaign ideas.