Social Media Manager

Responsibilities

Social Media Strategy & Planning:

• Develop and execute social media strategies aligned with business goals.
  
• Plan monthly content calendars for all platforms (e.g., Instagram, Facebook, X/Twitter, TikTok, LinkedIn, YouTube).
  
• Stay updated with social media trends, platform updates, and best practices.

Content Creation & Publishing:

• Create engaging content such as graphics, videos, captions, and stories.
  
• Collaborate with designers, photographers, and other creatives to produce high-quality content.
  
• Schedule and publish posts consistently across all platforms.

Community Management:

• Respond to comments, messages, and mentions in a timely and professional manner.
  
• Build strong online communities through active engagement.
  
• Monitor conversations around the brand and maintain a positive brand image.

Analytics & Performance Tracking:

• Track key metrics such as engagement, reach, impressions, and follower growth.
  
• Prepare weekly/monthly performance reports with insights and recommendations.
  
• Use analytics tools to optimize content and improve campaign performance.

Campaigns & Advertising:

• Plan and run paid social media campaigns when required.
  
• Monitor ad performance and adjust for better ROI.
  
• Work with marketing teams to support product launches and promotional campaigns.

Collaboration & Brand Alignment:

• Coordinate with marketing, sales, and customer service teams to ensure consistent messaging.
• Maintain brand voice, tone, and style across all content.

Requirements:

• Minimum BSc
• 4 years of previous work experience in similar role