Social Media Manager

Responsibilities:

Content Strategy:

• Develop and execute comprehensive social media content strategies across Instagram, TikTok, X, Facebook, YouTube and other relevant platforms.
• Build content pillars, themes and recurring content formats.
• Translate complex information and initiatives into simple, engaging and easily understood digital content.
• Develop monthly and weekly content calendars.
• Identify opportunities for timely, culturally relevant and trend-responsive content.
• Continuously analyse what content performs and refine the strategy accordingly.

Digital Storytelling:

• Develop compelling stories around projects, initiatives, achievements, people and public-facing activities.
• Turn ordinary events and information into engaging digital narratives.
• Develop concepts for short-form videos, interviews, reels, TikToks, carousels and other social formats.
• Work closely with designers, videographers and other creative personnel to bring concepts to life.

On-Camera & Public Presence:

• Serve as a confident on-camera communicator when required.
• Present information naturally and professionally in short-form videos.
• Conduct interviews and vox-pop-style content where appropriate.
• Represent the digital communications team professionally at events and public engagements.
• Demonstrate strong verbal communication, body language and presentation skills.

Audience Engagement:

• Monitor comments, messages, mentions and conversations across platforms.
• Maintain timely, professional and appropriate responses to public enquiries.
• Identify recurring questions, concerns and areas of public interest and communicate them to the wider team.
• Monitor online conversations and emerging trends relevant to the brand/project.

Content Performance & Analytics:

• Track content performance using relevant social media analytics.
• Monitor reach, impressions, engagement, watch time, audience growth and other relevant metrics.
• Produce regular performance reports.
• Use data and audience insights to improve future content.
• Test different content formats, hooks, storytelling styles and posting approaches.

Trend & Platform Intelligence:

• Stay ahead of emerging social media trends, formats, sounds, creators and platform changes.
• Understand the differences between TikTok, Instagram, X, Facebook and YouTube audiences.
• Identify opportunities to adapt relevant trends while maintaining professionalism and brand integrity.

Content Production Coordination:

• Work with photographers, videographers, graphic designers and other creative professionals.
• Participate in content shoots and provide creative direction where necessary.
• Develop briefs for visual and video content.
• Ensure content is delivered according to established quality and brand standards.

Reputation & Brand Consistency:

• Maintain a consistent digital voice and visual identity across platforms.
• Ensure published information is accurate, properly sourced and approved where necessary.
• Escalate sensitive or potentially reputational issues to the appropriate team.
• Maintain professionalism when dealing with criticism, controversy or difficult online conversations.

Requirements:

• A minimum of 2 years of experience
• A minimum of a degree in a related field