Social Media Manager
Job summary
The Social Media Manager will be responsible for developing, managing, and executing a company’s social media strategy to increase brand awareness, audience engagement, lead generation, and ultimately support business growth.
Job descriptions & requirements
Responsibilities:
- Develop and implement social media strategies aligned with the company’s marketing and business objectives.
- Manage the company’s social media accounts, including Instagram, Facebook, LinkedIn, TikTok, X, and other relevant platforms.
- Create, curate, and publish engaging content, including posts, videos, stories, and campaigns.
- Develop and maintain a content calendar to ensure consistent and timely communication.
- Monitor social media platforms, respond to comments and messages, and maintain positive relationships with followers and customers.
- Track social media trends, audience behaviour, and competitor activities to identify growth opportunities.
- Plan and execute social media campaigns to generate awareness, engagement, leads, and sales.
- Work closely with the marketing, sales, and creative teams to ensure consistent brand messaging.
- Monitor and report on key performance indicators (KPIs), such as reach, engagement, follower growth, leads, conversions, and campaign performance.
- Manage paid social media advertising campaigns where applicable.
- Protect and maintain the company’s online reputation and escalate customer complaints or sensitive issues when necessary.
Requirements:
- Minimum qualification of BSc.
- 1 year of previous experience in a similar role.
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