Social Media Manager

Responsibilities:

• Develop and implement effective social media strategies across platforms such as Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and other relevant channels.
• Create, curate, and publish engaging and high-quality content, including posts, videos, graphics, and stories.
• Manage and maintain the company's social media accounts and online communities.
• Monitor social media platforms, respond to comments, messages, and enquiries in a timely and professional manner.
• Plan and manage social media content calendars to ensure consistent posting.
• Monitor social media trends, industry developments, and competitors to identify growth opportunities.
• Analyze social media performance using relevant analytics tools and prepare regular performance reports.
• Develop and execute campaigns to increase brand awareness, audience engagement, and followers.
• Collaborate with the marketing, communications, and creative teams to ensure consistent brand messaging.
• Monitor online conversations and manage the company's online reputation.
• Recommend innovative ideas and strategies to improve social media performance.

Requirements:

• Bachelor's degree or equivalent qualification in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• Proven experience working as a Social Media Manager, Digital Marketer, or in a similar role.
• Excellent written and verbal communication skills.
• Strong knowledge of major social media platforms and their respective algorithms and best practices.
• Proficiency in content creation and scheduling tools.
• Basic graphic design and video editing skills are an added advantage.
• Familiarity with social media analytics and reporting tools.
• Strong organizational, multitasking, and time-management skills.
• Creativity, attention to detail, and the ability to work independently and as part of a team.

Key Competencies:

• Creativity and innovation.
• Excellent communication and interpersonal skills.
• Strategic thinking and problem-solving.
• Strong organizational and project management abilities.
• Analytical and data-driven decision-making.
• Adaptability to changing digital trends.

What We Offer:

• Competitive salary and benefits.
• Opportunities for professional growth and development.
• A creative and collaborative working environment.
• Opportunities to contribute ideas and shape the company's digital presence.