Responsibilities:

Content production (the bulk of the job):

Plan, produce and publish three text-and-image posts per day across Facebook, Instagram, X, LinkedIn and WhatsApp
Produce two video posts per week for TikTok and Reels — shot and edited by you
Design on-brand graphics in Photoshop, CorelDRAW, Illustrator or Canva, working from our brand kit
Turn one source into many: a single blog post, advisor interview or student success story should become a Reel, a carousel, an X thread and a LinkedIn post
Build and maintain a content calendar keyed to real application deadlines — admissions cycles, loan application windows, UCAS and Common App dates, and scholarship deadlines all move on fixed dates, and our content should be early, not late
Appear on camera yourself for explainers, deadline round-ups, Q&As, Lives and behind-the-scenes content
Film and edit short interviews with students we've placed abroad and with our advisors

Community and engagement:

Reply to comments and DMs across every platform, quickly and in our voice
Seed and moderate discussion in our on-site community forum — surface the good questions from social into the forum and make sure they get answered
Route genuine enquiries to the right advisor instead of letting them go cold
Spot and lift member wins: acceptances, scholarships, visa approvals

Growth and reporting:

Optimise captions, titles and on-screen text for how people actually search on TikTok and Instagram — not just for the feed
Tag every link with UTMs so we know which posts bring traffic that converts
Track performance in Meta Business Suite, TikTok analytics and Google Analytics 4
Deliver a short weekly performance snapshot: what we published, what worked, what we're changing next week
Grow and coordinate a small pipeline of campus ambassadors and student creators producing content for us

Brand voice and accuracy:

Keep one consistent voice across six platforms
Never publish a claim about visa requirements, scholarship eligibility or loan terms without checking it against source material and getting sign-off. This matters more here than in almost any other social role — people make life decisions on what we post

Requirements:

2+ years managing social media for a brand, business or organisation, with results you can point to
A live portfolio or account links. Tell us what the numbers were when you arrived and what they were when you left
Strong graphic design skills in Photoshop or CorelDRAW (Illustrator, Figma or Canva also welcome). You should be able to produce a clean, on-brand post without waiting for a designer
Fluent, confident written and spoken English. You'll be writing for an audience across 54 countries, so your copy needs to travel beyond one local reference pool
Genuinely comfortable on camera — presenting, explaining, interviewing
Working knowledge of platform analytics and Google Analytics 4, and the ability to say what a number means rather than just report it
You use AI tools daily to work faster — drafting, ideation, summarising, repurposing — and you review everything before it goes out. We want the speed, not the sameness
Organised and self-starting. You'll be trusted with the calendar and expected to keep it full

A plus:

Video editing in Premiere Pro, DaVinci Resolve or CapCut
Experience in education, study abroad, EdTech, or with a student audience
Paid social experience: Meta Ads Manager, TikTok Ads, audience building, creative testing
Copywriting, email marketing or influencer and creator management
Basic motion graphics or subtitling

What we offer:

A performance bonus on top of salary, tied to community growth and enquiries generated
A real say in strategy. You won't be handed a calendar to execute — you'll help build it
Budget for content production, and equipment provided
Direct access to leadership, and fast decisions. We're small enough that good ideas ship the same week
Work that visibly changes lives. Every acceptance letter in our community started with someone finding us online

Social Media Manager

Astra Prospects