Social Media Manager

Responsibilities:

• Manage and grow Super Tasty Restaurant's presence across Instagram, Facebook, TikTok, WhatsApp Business, and other relevant platforms.
• Schedule and publish posts, Reels, TikToks, Stories, promotional content, offers, and campaigns consistently.
• Ensure all social media platforms remain active, engaging, and commercially relevant.
• Create high-quality and engaging food photography, videos, Reels, TikToks, Stories, promotional graphics, and short-form content.
• Develop creative content around our food, restaurant environment, customers, staff, behind-the-scenes activities, promotions, special offers, and everyday restaurant experiences.
• Develop campaigns around meals, combos, promotions, holidays, events, corporate orders, catering, and other revenue opportunities.
• Develop and execute strategies to increase reach, followers, engagement, enquiries, orders, customer visits, and sales.
• Plan, create, launch, monitor, and optimise paid campaigns using Meta Ads
• Monitor and respond promptly to comments, DMs, WhatsApp enquiries, mentions, reviews, and other customer interactions.
• Identify emerging content trends, customer preferences, promotional strategies, and opportunities.
• Track and analyse social media performance.

Requirements:

• Minimum of OND; HND/Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Business Administration, Public Relations, or a related field is an advantage.
• Minimum of 3 years' hands-on experience in social media management, digital marketing, content creation, or a related commercial role.
• Demonstrable experience managing social media accounts for businesses, brands, restaurants, hospitality businesses, or other commercial ventures.
• Strong practical knowledge of Instagram, TikTok, Facebook, WhatsApp Business, and Meta Business Suite.
• Proficiency in Canva, CapCut, and other relevant content creation tools.
• Strong understanding of short-form video content and what makes content perform.
• Strong copywriting and communication skills.
• Ability to independently plan, shoot, edit, publish, and analyse content.
• Good understanding of the Nigerian social media and restaurant market.

What Success Looks Like:

The successful candidate will be expected to deliver measurable improvement in:

• Brand awareness and visibility
• Quality and consistency of content
• Instagram and TikTok reach
• Audience and follower growth
• Engagement
• Customer enquiries
• WhatsApp conversations
• Online orders
• Restaurant visits generated through social media
• Promotional campaign performance
• Corporate and catering enquiries
• Revenue attributable to social media activities

Remuneration: NGN 120,000 Monthly