Social Media Manager

Company Description wellcarehomemedicals is a healthcare-focused organization dedicated to providing care in domiciliary, residential, services to support patient care and wellbeing. The company serves individuals, families, and healthcare providers with reliable, accessible solutions tailored to everyday medical needs. wellcarehomemedicals emphasizes professional service, quality care and responsive customer support. Team members work in a collaborative environment that values integrity, accountability, and continuous improvement to enhance the overall customer experience.
Role Description The Social Media Manager is a full-time, on-site role based in Lagos State, Nigeria. This role is responsible for planning, creating, and publishing content across social media platforms to increase brand awareness, engagement, and customer loyalty. Daily tasks include developing and executing social media strategies, managing posting schedules, monitoring comments and messages, and responding to online inquiries in a timely, professional manner. The Social Media Manager will analyze performance metrics, optimize campaigns for reach and conversion, and collaborate with internal teams to align social media content with marketing and business goals. The role also involves staying up to date with social media trends, ensuring brand consistency, and supporting online reputation management.
Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing business accounts across major platforms.
• Candidates should possess solid Content Strategy abilities, including planning content calendars and aligning posts with marketing objectives.
• Candidates should possess excellent Communication and Writing skills for clear, engaging, and brand-consistent messaging.
• Candidates should possess basic analytics and reporting skills, with the ability to interpret social media metrics and recommend improvements.
• Relevant qualifications such as a diploma or degree in Marketing, Communications, Media, or a related field are beneficial.
• Previous experience in social media management, preferably within healthcare, retail, or service-oriented environments, is an advantage.
• Strong organizational skills, attention to detail, and the ability to work on-site in Lagos State, Nigeria, within a collaborative team setting.

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