Social Media Manager

Responsibilities:

• Develop and execute social media strategy across relevant platforms, aligned with brand positioning, target audience, and business goals.
• Plan and manage content calendars, ensuring a consistent flow of engaging, relevant, and platform-specific content.
• Lead content ideation and develop creative concepts, hooks, campaigns, and storytelling approaches that showcase the restaurant and resonate with its target audience.
• Create, coordinate, and oversee high-quality social media content, including short-form video, graphics, and other visual content.
• Manage day-to-day social media activity, including publishing, community engagement, responding to comments and messages, and maintaining a strong online presence.
• Develop and execute social media campaigns around the restaurant’s launch, promotions, events, menu offerings, seasonal moments, and other opportunities to drive awareness and customer interest.
• Stay current with social media trends, platform changes, and emerging content formats, proactively identifying opportunities to increase reach, engagement, and brand visibility.
• Monitor social media performance, analyze key metrics, and provide regular reports and recommendations to improve content and overall social media performance.
• Collaborate with the restaurant team and relevant creative partners to ensure consistent brand messaging, visual identity, and execution across social media.

Requirements:

• Minimum 5 years of experience in social media management, or a related role, preferably within the restaurant, hospitality, or related brand space.
• Proven experience developing and executing social media strategies that grow brand awareness, audience engagement, and customer interest.
• Strong understanding of Instagram, TikTok, Facebook, and relevant social media trends, formats, and platform best practices.
• Strong creative and content development skills, with the ability to develop compelling concepts, short-form video content, and platform-specific storytelling.
• Experience using social media analytics and insights to evaluate performance and make data-driven content decisions.
• Familiarity with Meta Business Suite and social platforms analytics.
• Familiarity with tools such as Canva and CapCut.
• Experience with Google Workspace and Microsoft Office tools.
• Strong communication, organization, and project management skills, with the ability to manage priorities and work independently.